McDonald’s has been one of America’s most successful fast-food restaurants since it was founded in 1940 by Richard and Maurice McDonald in San Bernardino, California. They started as a burger stand.
The Golden Arches logo was initially introduced by a McDonald’s location in Phoenix, Arizona, in 1953.
It is the world’s largest restaurant chain, serving burgers to over 69 million people in over 100 countries worldwide.
McDonald’s also delivers great chicken-based cheeseburgers and fries, as well as lemonades, smoothies, wraps, and desserts for breakfast.
Objectives Of The McDVOICE Survey
This customer satisfaction survey has the following specific objectives:
- McDonald’s realizes that when it comes to building a business, a consumer is the Emperor.
- In this approach, McDonald’s management may use the MCDVoice survey to enhance both service and food quality at their various locations.
- McDonald’s is concerned about what people think about them.
- The complaints they receive in their survey help the company improve things for their clients.
- They encourage people to score their visits so they can maintain high quality and satisfaction, and after you dine, they give you the opportunity to rate everything from the cuisine to the service.
- The survey’s main objective is to determine whether your previous visit to the restaurant was positive or negative.
- They’ll want to know how you liked the food, drinks, and workers. You complete the survey online through their website.
- Every location is valuable since it helps to improve things. That’s why they released the survey.